Keep making sales, no matter what the economy does
Mindset & Markets Masterclass


The marketing world wants you to believe sales are slow because of "the market."

That’s convenient. And unhelpful.

Because while others spiral about algorithms, AI, and economic uncertainty, you’ll be doing something else entirely:

Making confident, consistent sales.

This masterclass shows you how—using practical insights based on a combination of Harvard research and my own years of industry experience.


Is this you?
Pick your archetype:
  1. The Hustler: You’re trying everything—launches, funnels, content, workshops
    but the sales just aren’t clicking anymore. You’re stuck in rinse-and-repeat mode.
  2. The Thinker: You’ve slowed down because something feels off. You’re sensing a shift
    but can’t quite name it. You want to reorient without blowing up your business.
  3. The Avoider: You’re quietly ignoring your sales slump, hoping it’s temporary.
    But a little voice keeps asking, "What if it’s not?"
If you’re nodding: welcome. This masterclass was made for you.

 Get Instant Access for $45 




Meet your instructor

Brand strategist, copywriter, and founder of The Identity Dept.

Liv Steigrad specialises in high-return identity overhauls, applying advanced psychological operations, strategic messaging frameworks, and occasional sarcasm to bring brands back from the brink of irrelevance.





Your marketing used to work. Now it doesn’t. What changed?
You're doing everything right—posting, emailing, running ads—but those sales notifications aren’t blowing up your phone like they used to, and you're not sure why.

You're not alone. The economy has shifted, AI has changed the way people engage with just about anything they see online, and people are more cautious with their spending. The strategies that used to work aren't cutting it anymore. And nobody wants to keep throwing money and effort at marketing that isn't paying you back.

If you’re feeling weird about marketing, sales, or showing up—here’s why:

  • Engagement is down across the board
  • People are tired of being pitched to
  • The old tactics feel tired, but the new ones feel hollow
  • You’re hearing "people aren’t spending" but you know that’s not the whole story
  • There’s a huge gap between what buyers say they want and what actually moves them to buy
  • You’re noticing more people copy-pasting AI content
  • You’re showing up, but not seeing traction
  • Your work is good, but that quality isn’t being reflected in your sales
This masterclass addresses all of that, and then some.



The 3 biggest mistakes people make trying to fix it on their own


1. Doing more of the same and hoping for a different resultBusy doesn’t equal effective. Most people double down on broken systems instead of stopping to ask better questions.

2. Blaming the market instead of examining their messagingMarkets shift. But when your strategy is rooted in empathy and clarity, you’re not at the mercy of trends.

3. Waiting too long to pivotBy the time most people admit something’s off, they’re deep in panic mode. This masterclass helps you spot it sooner, and shift faster.





Here’s everything you get


✔ Mindset & Markets Masterclass A value-packed training that takes the latest research into consumer psychology, breaks it down into actionable information, and connects the dots between your offers, your audience, and your messaging✔ 10 Step Implementation WorksheetTurn insights into action. This isn’t some Google doc to download and forget about immediately. It’s structured reflection that helps you find the real gaps in your strategy.
✔ Custom GPT ToolYour own trained AI assistant built on the HBR research. Use it to audit your sales content, test new messaging, and get unstuck—fast.

Your price today: AUD$45







Bonuses


Bonus #1: The Buyer Type Messaging MatrixA plug-and-play worksheet based on the HBR “4 Buyer Types” framework + real-world copy examples for each. Most people market to only one buyer type and miss everyone else. This bonus helps you align your sales copy to all four economic mindsets so you can sell confidently no matter who’s buying.

Imagine this: You launch a new offer and get traction from people who’ve ghosted you for months—because now your message clicks with where they’re at.


Bonus #2: The “Why Isn’t This Selling?” ChecklistA sanity-saving diagnostic tool to pinpoint where your sales funnel is leaking—with fixes you can apply in under 30 minutes. Instead of throwing out your whole strategy, this checklist helps you test smarter and see what’s actually off.

Imagine this: You stop guessing, tweak two lines of copy, and watch Stripe ping again.
Ready to recalibrate?

This is not another bro-marketing, dopamine-chasing sales training.This is a grounded, honest, strategy-rich recalibration for business owners who want to keep selling with soul.

You’ll leave with:

  • A fresh read on what your audience actually needs
  • A renewed sense of clarity around your own voice, messaging and strategy
  • Tools you can reuse every time your sales feel stuck

And all of it for less than the price of a dinner out.

Get Instant Access for $45

FAQs

How long will it take me to see results from this?
The masterclass recording is half an hour. The worksheet will probably take you another half hour. Plus, with the custom Messaging Bot you’ll get instant insights on how to refine your messaging, saving you hours of trial and error.


Will this work for my specific business model/industry/niche/product/offer?
Yup. The beauty of this is that you can apply the information and tools to ANY business, in any industry. Whether you sell products or services, B2B or B2C. If you’re struggling to get the same results from your marketing as you used to, this will help you understand what’s changed and how to adjust your approach so people start buying again.


I don’t have a very big audience. Is this still worth it?
It’s probably even more worth it if you have a smaller audience. A larger audience will, through the magic of statistics, be more resilient on average to economic movement. Which means you can get away with doing the same old same old for longer before you feel the pinch. If you have a smaller one, you need to adapt faster.


I already know about marketing. Do I need this?
That’s great! Do you already know about the psychological research done specifically into how consumer psychology shifts during economic downturns? If yes, you probably don’t need this. If not, you’ll find this valuable.


Is this for new business owners or seasoned ones?
Both. If you’ve been in business for a while and sales have slowed—or you’re early-stage and don’t want to build on shaky foundations—this will help.


How long do I have access?
You get lifetime access to all materials. Rewatch, reuse, and recalibrate anytime you need.


Do I need any prior knowledge of HBR frameworks or economics?
Not at all. The key takeaways are broken down clearly and applied directly to real-world online business.
 







Zero-risk guarantee
Given this is a digital product with instant full access, there are no refunds.

HOWEVER.

If you watch the training, go through the worksheet and use the Messaging Bot to make sure you’ve got your audience and offers in the right categories, the only way you won’t get results is if your audience somehow are exempt from human psychology. (If that does happen, PLEASE let me know, I’d love to study them.)

For real though, if you go through the whole training, apply it, and nothing happens, please email me and I will personally audit your offers and messaging and give you some free, personalised advice.

Get Instant Access for $45